Privacy Policy



Protecting your personal information

We’re committed to protecting your personal information. This policy applies to any personal information or “personal data” that we collect from you. It covers how we:
• Collect;
• Use;
• Disclose;
• Transfer;
• Store; and
• Destroy/Remove your personal data.

It also covers your rights in relation to your personal information (including your right to object to our handling of it in certain circumstances), the use of cookies on our websites and how you can control these, and information on how you can contact us.

Please read this policy carefully to understand how we handle your personal information. By engaging with us in the ways set out in this privacy policy, you confirm that you have read and understood the entirety of this privacy policy, as it applies to you.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimisation, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

We sometimes use your information to provide additional marketing services, but only if you have consented to this, or – in circumstances where your consent is not required – you have not opted out.


1.1. When we say ‘we’ or ‘us’’ in this policy we are generally referring to Experience Britain Ltd (Company Registration 11632010)

1.2. Any reference to “we”, “us” or “our” in this policy shall mean Experience Britain Ltd and our associated trading names. Throughout this policy “you” means the customer using our platforms or services.

1.3. Under the General Data Protection Regulation 2018, we constitute the ‘data controller and processor’ in relation to the personal information that we collect about you. As data controller we have certain legal responsibilities surrounding how we collect, use and share your personal information. We must inform you about this, and it is important for you to be aware of the rights afforded to you.


2.1. We collect information about you in which you provide to us through our website and through communications with us. The types of personal information we collect from you include:

2.1.1. Information you provide to us – personal information that you provide to us including your contact details (i.e. your name, email address, phone number and postal address) and your bank account details.

2.1.2. Your correspondence – if you contact us, we may keep a record of that correspondence;

2.1.3. Sales and services information – details of transactions that you make with us and details of the services we provide to you;

2.1.4. Credit and Anti-Fraud information – information relating to your creditworthiness, or any criminal or fraudulent activities provided to us either by you or third parties, including information which establishes your identity, such as: driving licences, passports and utility bills; information about transactions, credit ratings from credit reference agencies; fraud, offences, suspicious transactions, Politically Exposed Person and sanctions lists, where your details are included.

2.2. We may collect information about your computing including, where available, your IP address, operating system and browser type. We may use your information to: manage your account, carry out customer-care activities and we may also record and/or monitor calls for quality checks and staff training. Information may be used to monitor the quality and security of the website and test and maintain our IT systems; we may analyse your use of the services for marketing purposes, including, but not limited to, the page of our site you look at and the services you purchase as well as your browsing history and use of our websites. We will not pass responsibility of your information to other organisations.


3.1. We may use your personal information to provide our services more effectively to you. For example: to administer our services, including handling your requests, communicating with you (including any offer and promotions); keeping up-to-date records about you, and carrying out our obligations arising from any contracts entered into between you and us, to make payments to you and receive payments from you (where applicable). This will also assist in keeping up-to-date records about you, and carrying out our obligations arising from any contracts entered into between you and us, to make payments to you and receive payments from you (where applicable).

3.2. For our property listings it may be necessary to share a limited amount of your personal contact information with relevant third parties, such as but not limited to park operators and owners of properties. This information is shared solely for you to progress with the service you have requested and will never be shared with other types of third parties.

3.3. We will use your information to help identify, develop, or improve products that may be of interest to you. The information will be used to enable us to monitor and analyse our business and carry out market research. This information may be provided to independent external bodies such as governmental departments and agencies to carry out research.

3.4. Your data may also be used for other purposes for which you give your permission or where we are permitted to do so by law or it is in the public interest to disclose the information or is otherwise permitted under the terms of the General Data Protection Regulation.


4.1. We may use your information to market to you, if you have not objected, to provide you with updates and offers about our products and services and the products or services of selected third party companies that we think may be of interest to you. (See ‘legal grounds for processing’ below for further information). We may use your information for marketing our own services to you by post, phone, email, text message and, where required by law, we will ask for your consent at the time we collect your data to conduct any of these types of marketing.


5.1. We will provide an option to unsubscribe or opt-out of further marketing communications sent to you, or you may opt out by contacting us using the details in the ‘Contact us’ section of this privacy notice. If at any time you do not want us to contact you for marketing purposes, you can let us know by contacting us using these contact details. We will action your request immediately or within 1 working day.


6.1. We may disclose and exchange information with law enforcement agencies and regulatory bodies should we be required to do so following legal request/obligations.

6.2. As part of the process of providing you with the product or service requested, we may undertake certain checks or exchange information through various fraud and credit-check databases.


7.1. The periods for which we keep your information depend on the purpose for which your information was collected and the use to which it is put. We will not keep your personal information for longer than necessary for our business purposes or for legal requirements. For example:

7.1.1. When you expressed an interest in our products or services; or

7.1.2. Where we have collected your details for us to provide you with information about our services.

7.2. We will keep your information for 5 years unless you have requested that we stop holding or sending you information sooner. In the event that you have purchased a product from us, we will keep your personal information for so long as we are providing you with services, plus 2 years to deal with queries, complaints or legal claims you may have.


8.1. The legal grounds we rely on to process your personal information, are that processing is necessary for:

8.1.1. Our legitimate business interests or those of a third party and these interests are not overridden by your interests or fundamental rights and freedoms in relation to the protection of your personal information;

8.1.2. Our legitimate business interests include enabling us to provide you with products, services and information about our products and services (marketing);

8.1.3. Third party legitimate business interests include the promotion of insurance services to you so that we have sufficient insurance coverage at our site(s);

8.1.4. Our performance of a contract made with you. This includes our providing you with products and services and our taking steps at your request towards, and in anticipation of, providing you with products and services; and

8.1.5. Our compliance with legal or regulatory obligations.


9.1. If you have any questions in relation to our use of your personal information, you should first contact us. Please see the ‘Contact us’ in Section below. You have the right to request a copy of the information which we hold about you. This is called a Data Subject Access Request and is in reference to the following:

9.1.1. Provide you with further details as to how we use your personal information;

9.1.2. Provide you with a copy of personal information we have collected about you;

9.1.3. Update any inaccuracies in the personal information we hold;

9.1.4. Delete any personal information that we no longer have lawful grounds to use; and/or

9.1.5. Object to our use of your personal information if our use of your personal information is causing you undue harm. In such cases we must cease using your personal information for that purpose.

9.2. We may charge an administrative fee when a request is manifestly unfounded or repetitive. We may also charge a further administrative fee when you request for us to provide further copies of the information already provided to you.

9.3. We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate. We will acknowledge and respond to your request within one month of receiving your request. We will inform you of the third parties to whom your data has been disclosed.

9.4. Information will be provided without delay and within one month of receipt. This time span can be extended upwards of an additional two months depending on the complexity or amount to which have been requested. You will be informed if an extension is required within one month of the receipt of the request.


10.1. If you have any questions, or you would like to find out more about this privacy notice you can contact us through written documentation or email. Please see as follows:

10.1.1. Experience Britain, 46A Whittlesford Road, Cambridge CB22 5EW.

10.1.2. Email: [email protected]


11.1. Our site may contain links to third party websites. If you follow a link to any of these websites, please note that websites have their own terms and privacy policies and that we do not accept any responsibility or liability for them.


12.1. We keep our privacy policy under regular review and we will place any updates on this webpage. This privacy policy was last updated March 2024.